[Brand + Design] = My Sweet Spot!
01 Delta Airlines
Professional Work
02 Shawgrass
03 Shaw Sports Turf
04 South West Greens
05 Zoo Altanta
Professional Work
05 South West Greens
01 Rebrand
La Patisserie Collet
A vibrant rebrand for a French bakery, featuring colors accentuating the French flag and custom modern typography emphasizing the French national fruit.
02 Incentive Campaign
TEDx talk
An ad campaign inviting people to get free merchandise as an incentive to attend a TEDx talk series on climate change featuring National Geographic photographer Paul Nicklen. Designed to raise awareness about ocean conservation through bold visuals, educational packaging and cohesive branding across print & digital media.
03 Brand Extension
Neutrogena Shampoo Filling Station
An eco-friendly brand extension where customers refill and customize aromatherapy shampoos with warm and cool essential oils — promoting sustainability through reuse and personalization.
The visual identity highlights simplicity, and innovation, using clean typography, bold color coding, and botanical illustrations to communicate both functionality and sensorial appeal.
04 Magazine
Luna Atlanta Nightlife — Spring Edition
For this bi-monthly publication, I served as the producer, director, graphic designer, editor, photographer and content writer.
This issue, Chihuly Nights, highlighted Atlanta’s outdoor nightlife during the spring season, blending art, culture, music, sports, shopping and dining experiences. The design balances blue and golden hour nighttime photography of vibrant art installations, atmospheric dining scenes, outdoor music and sports events, and city energy to take center stage. The cover and spreads emphasize clean editorial layouts, with glowing typography that reflects the city’s nightlife rhythm.
This project showcases my ability to conceptualize, design, and execute a full editorial product—from visual storytelling, brand consistency, and publication-ready finishes.
05 Flash Cards
Bilingual Alphabet Phonics
A bilingual Urdu–English flashcard set designed to support early literacy and cultural connection. Design focus on elegant typography and cohesive packaging to create a functional and visually engaging learning tool.
06 Book Cover
The Comical Celtic Cat
A contemporary revamp of an old book cover, mixing decorative typography, Irish colors and Scottish plaid patterns, blending ancient Celtic art with a fresh, modern look.
07 Digital Typeface
Tessellate
A fully developed and functioning digital typeface balancing originality, technical execution and conceptual thinking. Tessellate is a custom geometric typeface, inspired by the principles of tessellation and modular design. The goal was to explore how simple shapes could be repeated, rotated and rearranged to form cohesive, stylistic and systematic set of alphabets.
08 Catalog
Exploring Old Style Sabon
This catalog is a typographic exploration showcasing the elegance and versatility of the Sabon typeface. The design experiments with scale, placement, and rhythm, allowing the text to flow in harmony with bubble-inspired graphics — while simultaneously demonstrating Sabon’s readability and expressive qualities across different weights and arrangements.
09 Logos
A Handpicked Selection
Marks and logos showcasing design versatility. Emphasizing brand identity, clarity and functionality across diverse industries.
10 Packaging & Product
Design Concepts
Unforgettable unboxing customer experience in mind.
11 Invitations
A Curated Collection
Designs created for a diverse range of events, from elegant weddings, bridal showers and milestone birthdays to corporate gatherings and festive holiday celebrations.
12 Banners & Flyers
A Select Group
Designs created for a diverse range of businesses.
13 Social Media
Posts Gallery
Featuring corporate posts designed to drive visibility, strengthen brand presence and communicate key messages.
14 Kids' Activity Book
Truly Worrisome Facts
A children’s activity book designed to teach kids about the global decline of honey bees. Featuring educational facts, interactive activities and garden tips to raise awareness as to why their survival is vital to our ecosystem. The book uses playful visuals and honeycomb-inspired layouts to make an urgent environmental issue both engaging and accessible.
15 Posters
AJMF
A Conceptual poster for the 9th Annual Atlanta Jewish Music Festival, communicates the spiritual and emotional expression of the music event. By blending cultural symbolism with modern design, rich Sephardic colors and complimentary custom lettering, it balances the connection between music, heritage and community.
Forward Edge
A Promotional poster for Blaise™, an AI-powered portable laboratory device. Designed to translate complex technology into an accessible, visually engaging narrative, the poster balances futuristic aesthetics with clarity to appeal to developers, innovators and investors.
OCTOBER
A Seasonal poster design celebrating Autumn, featuring watercolor foliage and expressive typography. The warm palette and whimsical lettering highlight a nostalgic quote by — L. M. Montgomery, Anne of Green Gable, evoking the beauty of October.
Love & Acceptance
A Campaign poster designed for Pride to celebrate love, acceptance and inclusivity — featuring bold typography and rainbow flag lifted to the sky that highlights Delta’s support of Las Vegas Pride.
16 Zoo Atlanta
03 Posters
A Night Untamed
Beastly Feast 2024 — Annual Fundraiser
Developed and produced a cohesive visual identity for Zoo Atlanta’s Beastly Feast, an event that raises more than $1 million annually for wildlife conservation. The project encompassed concept development, event branding, print & digital media posts and invitations, environmental graphics and a full range of signage — from entry experiences, wayfinding to sponsor walls, stage backdrops, and banners.
